‘Multi-channel’ is a term used more and more often within the financial services industry, with many software providers claiming to provide this capability to retail banks, distributors and product providers alike. But what does multi-channel really mean, does it already exist and if so what does the supporting technology look like? Could the availability of multi-channel technology influence the thinking of a company that is exploring various ways of distributing their products and services, whilst also looking to deepen their customer relationships?

This whitepaper will examine the concept of multi-channel distribution and why it’s important that it is based on the customer relationship. In addition it will look at what the drivers have been in making this term common place within financial services.

It concludes by exploring in detail what benefits an efficient multi-channel strategy can bring to organisations and how it will help future-proof them when further inevitable change occurs.