Over recent years the financial services industry has spent many thousands of hours talking and writing about the definition of “wrap”. And yet, despite all this effort, and the application of some very capable minds, there still isn’t any universally accepted outcome. So, if it is not the definition of the word itself that is important then what are the issues and problems that really lie at the heart of the market’s pre-occupation with wrap?

This whitepaper puts aside the arguments around definition and explores what advisers are trying to achieve when they are citing wraps as the solution. It also looks at what steps advisers should be taking to reach these conclusions, focusing on how they should be defining their business models and subsequently defining their technology requirements.

It concludes by challenging where and for whom wraps deliver the most value and explores what alternative solutions there are available to advisers.